Course Code: 5707

Adobe Experience Manager: A Guide to CQ5 for Marketing Professionals

Class Dates:
5/16/2019
6/13/2019
8/15/2019
Length:
2 Days
Cost:
$995.00
Class Time:
Technology:
office,busines, creative,desktop
Delivery:

Overview

  • Course Overview
  • This 2 day class will teach you how to use each and every feature of Adobe Experience Manager. The AEM works on an enterprise technology platform, and every implementation is customizable to suit the user . You will learn the technology-agnostic challenges that digital marketers face. After you complete this class you should be able to assemble an actionable plan for using AEM to accomplish your digital marketing goals.
  • Audience
  • Chief Marketing Officer, web writer, copy editor, digital marketing manager, information architect, or any number of different job titles as well as programmers, and system administrators.

Prerequisites

  • Working knowledge of the technology of the web, how websites are constructed.
    Basic understanding of HTML based webpages, web analysis
    Basic information technology concepts, and a background in marketing.
  • Recommended Courses:

Course Details

  • Understanding AEM
  • What the Adobe Marketing Cloud is
  • How AEM fits into digital marketing platform
  • What kind of software AEM is and terms
  • The basic value proposition of AEM
  • How you can decide if AEM is right for you
  • Executing with AEM
  • How AEM enables you to perform basic web content management functions
  • The functional advantages of AEM over other types of content management systems
  • The basic AEM interfaces and operations you should know
  • Why you would or wouldn't want to use those interfaces or operations
  • The basics of AEM's architecture and administrative requirements
  • How you can use AEM to address your marketing needs
  • Understanding AEM
  • Executing with AEM
  • Optimizing AEM
  • Implementing AEM
  • The Basics
  • Introduction to web content management
  • Web experience management
  • Contextual content
  • Multi-channel delivery
  • Social engagement
  • Cross-platform integration
  • What is "the cloud"
  • Defining a platform
  • The Adobe Marketing Cloud
  • The Adobe Creative Cloud
  • Evaluating AEM
  • Key Features
  • Sophisticated content authoring
  • Digital asset management system
  • Content personalization
  • Integration with the Adobe platform
  • Flexible, open architecture, general web content
  • Multilingual content, E-commerce sites, Online communities
  • Microsites, Internal portals and intranets
  • Blogger community sites, Small, simple websites
  • What other systems will you want to integrate?
  • What form does your content take?
  • Licensing considerations
  • Managing Content
  • Managing content the AEM way
  • Key Roles, Administrators, Content authors, Content approvers
  • Tag administrators, DAM administrators, Anonymous users
  • Pages and page-centric content
  • Content editing tools
  • Site administration interface
  • Understanding components
  • The site design, Templates, Content inheritance
  • Hierarchical inheritance, Referential inheritance
  • Creating content, Basic page creation
  • Configuration pages, Content launches, Versioning
  • Annotations, Manuscripts, Basics of page Management
  • .
  • Activation/deactivation
  • Moving/copying/deleting
  • References, Auditing
  • Locking/unlocking
  • SEO considerations
  • Name and title
  • URLs and redirects
  • Metadata
  • Page Content
  • Digital Asset Management
  • Business domain of DAM
  • What is digital asset management
  • Basic DAM functions
  • DAM metadata & components
  • Beyond web content management
  • Advanced digital asset management
  • Integration with Scene7
  • Integration through Adobe Drive
  • Dynamic image servlet
  • Video
  • Metadata and Tagging
  • Data about data
  • Metadata
  • Web metadata standards and protocols
  • Tagging and the common vocabulary
  • Structured tagging, Unstructured tagging
  • Metadata in AEM
  • External and Internal metadata
  • Dual function metadata
  • Tagging in AEM
  • Managing tags
  • Tagging content
  • Developing a taxonomy
  • Multilingual Content
  • Language
  • Cultural context
  • Technology differences
  • using AEM to manage multilingual content
  • Translator
  • Multi Site Manager
  • Language copy
  • Tag translation
  • A set of tools
  • Applying the concepts
  • Manual content translation
  • Using a translation service
  • Workflows
  • Workflow basics
  • The anatomy of a workflow
  • Workflows in content management
  • Workflows in AEM
  • AEM workflow terminology
  • interaction with workflows
  • preconfigured workflows
  • Creating custom workflows
  • Social Communities
  • The impact of social marketing
  • Embracing the social web
  • AEM social features
  • Social components
  • Community administration
  • Social network integration
  • E-Commerce
  • Basics of e-commerce
  • The online shopping experience
  • The integration challenge
  • E-commerce framework
  • Hybris
  • Framework vs.Platform
  • Vocabulary
  • AEM components
  • Mobile for Marketers
  • Authoring on mobile
  • The new normal
  • AEM in transition
  • Touch-enabled authoring
  • Authorng for mobile
  • Device context authoring
  • Device detection and targeting
  • Responsive design testing
  • Multi Site Manager, PhoneGap
  • Mobile strategy
  • Design approaches
  • Considering authors
  • Architecture Basics
  • AEM instances, Run modes
  • Quickstart JAR, Replication
  • The power of replication, Reverse replication and Replication agents
  • Clustering
  • The Dispatcher
  • The web server
  • Security
  • Page caching, Load balancing
  • Server architecture, Basic author-publish
  • Multiple publish
  • Clustered author with multiple publish
  • Relayed replication
  • Administration Basics
  • Package management, Package Manager
  • Package Share, Users and Permissions
  • Users and groups, best practices, AEM reports
  • Page activity report, Component report
  • Disk usage, Health check, user-generated content report
  • User report, Workflow reports, Custom reports
  • Miscellaneous functions
  • CRXDE
  • Version purging
  • External link checker, Importers
  • Web Analystcs
  • Understanding analytics
  • Why use analytics?
  • Typical web analytics platform features
  • What do you do with the date?
  • Analytics and WCMs
  • Analytics and AEM
  • Page impressions
  • Why integrate?
  • Google Analytics integration
  • Adobe Site Catalyst integration
  • Marketing Campaign Management
  • Marketing campaigns
  • Campaigns and the brand
  • Modern marketing campaigns
  • The Marketing Campaign Management interface
  • Leads and Lists
  • Campaigns, Executing campaigns
  • Campaign terminology
  • Email marketing
  • What is email marketing?
  • Email marketing with AEM
  • Integration with ExactTarget
  • Dynamic Content
  • Dynamic and static content
  • Personalizing with dynamic content
  • Optimizing with dynamic content
  • Content personalization
  • Why would you personalize?
  • How could you personalize?
  • AEM's personalization tools
  • Content testing
  • Personalization vs. testing
  • Types of content testing
  • AEM testing tools
  • Integrating AEM
  • Digital marketing is a systemic problem
  • Integration models, On-premise integration
  • Cloud-based integration, making a choice
  • Cloud service configurations, Adobe Site Catalyst
  • Adobe Test &Target, Salesforce.com, Adobe Scene7
  • Adobe Digital Publishing Suite, Adobe Tag Manager
  • Exact Target, Facebook, Twitter
  • Adobe Search & Promote
  • Custom cloud-based integration
  • Generic Analytics Snippet
  • Custom configurations
  • Technical Basics
  • Web development 101
  • The request-response cycle
  • HTML, CSS, and JavaScript
  • java, servlets, and Java Server Pages
  • Server-side cashing, AEM's architecture
  • First, a bit about Apache, Apache Felix,
  • Apache jackrabbit, Apache Sling
  • Granit
  • AEM application
  • Putting it all together
  • Defining Requirements
  • Introducing the implementation process
  • Common communication strategies
  • Defining your needs, Internal & External requirements
  • Best practices
  • You are building a marketing toolbox
  • User Experience Design
  • What is UXD? The practice of UXD
  • What is user experience?
  • Measuring user experience
  • Best practices
  • UX and WCM
  • Designing for fluid content
  • Designing for a component model
  • Designing to the platform paradigm
  • Assessing tradeoffs
  • Mobile first: a modern approach
  • Adobe's view of UXD
  • Understanding mobile-first, responsive design
  • The Implementation Process
  • Implementation phases, Requirements gathering
  • Development, Testing
  • Maintenance
  • Agile processes, Agile software development
  • Agile marketing, Explore agile marketing
  • Development concepts
  • Tiered environments
  • Source control repository
  • Continuous integration
  • Best Practices
  • Embrace the process