Adobe Experience Manager: A Guide to CQ5 for Marketing Professionals

Course Details

• Understanding AEM
• What the Adobe Marketing Cloud is
• How AEM fits into digital marketing platform
• What kind of software AEM is and terms
• The basic value proposition of AEM
• How you can decide if AEM is right for you
• Executing with AEM
• How AEM enables you to perform basic web content management functions
• The functional advantages of AEM over other types of content management systems
• The basic AEM interfaces and operations you should know
• Why you would or wouldn't want to use those interfaces or operations
• The basics of AEM's architecture and administrative requirements
• How you can use AEM to address your marketing needs
• Understanding AEM
• Executing with AEM
• Optimizing AEM
• Implementing AEM
• The Basics
• Introduction to web content management
• Web experience management
• Contextual content
• Multi-channel delivery
• Social engagement
• Cross-platform integration
• What is "the cloud"
• Defining a platform
• The Adobe Marketing Cloud
• The Adobe Creative Cloud
• Evaluating AEM
• Key Features
• Sophisticated content authoring
• Digital asset management system
• Content personalization
• Integration with the Adobe platform
• Flexible, open architecture, general web content
• Multilingual content, E-commerce sites, Online communities
• Microsites, Internal portals and intranets
• Blogger community sites, Small, simple websites
• What other systems will you want to integrate?
• What form does your content take?
• Licensing considerations
• Managing Content
• Managing content the AEM way
• Key Roles, Administrators, Content authors, Content approvers
• Tag administrators, DAM administrators, Anonymous users
• Pages and page-centric content
• Content editing tools
• Site administration interface
• Understanding components
• The site design, Templates, Content inheritance
• Hierarchical inheritance, Referential inheritance
• Creating content, Basic page creation
• Configuration pages, Content launches, Versioning
• Annotations, Manuscripts, Basics of page Management
• .
• Activation/deactivation
• Moving/copying/deleting
• References, Auditing
• Locking/unlocking
• SEO considerations
• Name and title
• URLs and redirects
• Metadata
• Page Content
• Digital Asset Management
• Business domain of DAM
• What is digital asset management
• Basic DAM functions
• DAM metadata & components
• Beyond web content management
• Advanced digital asset management
• Integration with Scene7
• Integration through Adobe Drive
• Dynamic image servlet
• Video
• Metadata and Tagging
• Data about data
• Metadata
• Web metadata standards and protocols
• Tagging and the common vocabulary
• Structured tagging, Unstructured tagging
• Metadata in AEM
• External and Internal metadata
• Dual function metadata
• Tagging in AEM
• Managing tags
• Tagging content
• Developing a taxonomy
• Multilingual Content
• Language
• Cultural context
• Technology differences
• using AEM to manage multilingual content
• Translator
• Multi Site Manager
• Language copy
• Tag translation
• A set of tools
• Applying the concepts
• Manual content translation
• Using a translation service
• Workflows
• Workflow basics
• The anatomy of a workflow
• Workflows in content management
• Workflows in AEM
• AEM workflow terminology
• interaction with workflows
• preconfigured workflows
• Creating custom workflows
• Social Communities
• The impact of social marketing
• Embracing the social web
• AEM social features
• Social components
• Community administration
• Social network integration
• E-Commerce
• Basics of e-commerce
• The online shopping experience
• The integration challenge
• E-commerce framework
• Hybris
• Framework vs.Platform
• Vocabulary
• AEM components
• Mobile for Marketers
• Authoring on mobile
• The new normal
• AEM in transition
• Touch-enabled authoring
• Authorng for mobile
• Device context authoring
• Device detection and targeting
• Responsive design testing
• Multi Site Manager, PhoneGap
• Mobile strategy
• Design approaches
• Considering authors
• Architecture Basics
• AEM instances, Run modes
• Quickstart JAR, Replication
• The power of replication, Reverse replication and Replication agents
• Clustering
• The Dispatcher
• The web server
• Security
• Page caching, Load balancing
• Server architecture, Basic author-publish
• Multiple publish
• Clustered author with multiple publish
• Relayed replication
• Administration Basics
• Package management, Package Manager
• Package Share, Users and Permissions
• Users and groups, best practices, AEM reports
• Page activity report, Component report
• Disk usage, Health check, user-generated content report
• User report, Workflow reports, Custom reports
• Miscellaneous functions
• CRXDE
• Version purging
• External link checker, Importers
• Web Analystcs
• Understanding analytics
• Why use analytics?
• Typical web analytics platform features
• What do you do with the date?
• Analytics and WCMs
• Analytics and AEM
• Page impressions
• Why integrate?
• Google Analytics integration
• Adobe Site Catalyst integration
• Marketing Campaign Management
• Marketing campaigns
• Campaigns and the brand
• Modern marketing campaigns
• The Marketing Campaign Management interface
• Leads and Lists
• Campaigns, Executing campaigns
• Campaign terminology
• Email marketing
• What is email marketing?
• Email marketing with AEM
• Integration with ExactTarget
• Dynamic Content
• Dynamic and static content
• Personalizing with dynamic content
• Optimizing with dynamic content
• Content personalization
• Why would you personalize?
• How could you personalize?
• AEM's personalization tools
• Content testing
• Personalization vs. testing
• Types of content testing
• AEM testing tools
• Integrating AEM
• Digital marketing is a systemic problem
• Integration models, On-premise integration
• Cloud-based integration, making a choice
• Cloud service configurations, Adobe Site Catalyst
• Adobe Test &Target, Salesforce.com, Adobe Scene7
• Adobe Digital Publishing Suite, Adobe Tag Manager
• Exact Target, Facebook, Twitter
• Adobe Search & Promote
• Custom cloud-based integration
• Generic Analytics Snippet
• Custom configurations
• Technical Basics
• Web development 101
• The request-response cycle
• HTML, CSS, and JavaScript
• java, servlets, and Java Server Pages
• Server-side cashing, AEM's architecture
• First, a bit about Apache, Apache Felix,
• Apache jackrabbit, Apache Sling
• Granit
• AEM application
• Putting it all together
• Defining Requirements
• Introducing the implementation process
• Common communication strategies
• Defining your needs, Internal & External requirements
• Best practices
• You are building a marketing toolbox
• User Experience Design
• What is UXD? The practice of UXD
• What is user experience?
• Measuring user experience
• Best practices
• UX and WCM
• Designing for fluid content
• Designing for a component model
• Designing to the platform paradigm
• Assessing tradeoffs
• Mobile first: a modern approach
• Adobe's view of UXD
• Understanding mobile-first, responsive design
• The Implementation Process
• Implementation phases, Requirements gathering
• Development, Testing
• Maintenance
• Agile processes, Agile software development
• Agile marketing, Explore agile marketing
• Development concepts
• Tiered environments
• Source control repository
• Continuous integration
• Best Practices
• Embrace the process